These are the words of my favorite sales guru Grant Cardone. And for me, this does not just connect to salespeople, but to all of us.
We do sales everyday -- I mean, the mere fact that we are able to communicate with a person is already considered 'sales'. We sell our ideas, our stories, our points of view. We sell OURSELVES.
What is the "price" we're talking about here? Price can be as literal as money, or as simple as the time people spend listening to you. It could also be turning down another person's ideas to take on yours. Price can be a new friendship, or in business, better credibility, or a stronger reputation.
But what is value? Value is a vague concept to a lot of people. Value is the intangible preciousness or importance of something -- and yes, this may be highly subjective. What has value to me may have very little value to you.
Giving a very simple, everyday example would be going to Starbucks. A cup of coffee (here in Manila) is about Php 150, which is about $3.50. To the majority of the working class, this amount of money has no place in the allotted daily budget. But there are people who go there religiously EVERYDAY. Why?
Because VALUE EXCEEDS THE PRICE.
What value can people get from going to a coffee shop?? Maybe a few minutes of peace of mind, a time away from the stressful work cubicle, a dash of inspiration from the positive vibes of the place, a chance to quickly catch up with friends, or an intimate, quiet fraction of an hour with a loved one. THAT'S VALUE. That's something I'm willing to get for the price of a Starbucks drink. In fact, add a lunch sandwich to that.
When you approach someone to pitch an idea or tell a story, what value do you put on the table? Is it worth more than the time being spent by the other person listening to you? Do you have something that will change the person's mind or maybe challenge his/her status quo? Is it something that is relevant to the other person? What can he/she do with that information?
These days, man knows the price of everything, but the value of nothing. ~Oscar Wilde
P.S. I think Starbucks should already pay me for all the promotion I've been doing on my site. Tee-hee! :)